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Product Marketing, Senior/Lead

Humaans

Humaans

Marketing & Communications, Product
London, UK
Posted on Sep 11, 2024

At Humaans, we understand that the heart of customer engagement lies in the ability to market products that not only meet but exceed expectations.

The role of a Product Marketer is pivotal in crafting and conveying our unique value proposition to both new and existing customers, ensuring that every interaction enhances their experience and engagement with our products. Through strategic market analysis, compelling messaging, and targeted go-to-market strategies, you will be instrumental in driving product adoption and fostering long-term relationships that contribute to our mutual success.

As a Product Marketer, you'll be at the core of our product communication strategies, working closely with our teams to launch, promote, and elevate our products. You'll use your insights, creativity, and analytical skills to identify market opportunities, tailor our messaging, and articulate the tangible benefits our technology brings to businesses.

If you're passionate about making a tangible impact through strategic marketing and thrive in a dynamic, collaborative environment, we'd love to hear from you!

About us

Humaans is a next generation HRIS supporting globally distributed organisations. Powered by a flexible data model, deep integrations, fast APIs, and enriched by AI, Humaans removes manual work, reduce compliance risk and enhance your employee experience. Humaans reduces ongoing administrative work by 65% and onboarding time by an average of 55%.

We've raised $20 million in VC funding to date. Investors include major Tech players such as Lachy Groom; Slack founder Stewart Butterfield; Shopify founder Tobias Lütke; Figma Founder Dylan Field; Linkedin ex-CEO Jeff Weiner; Stripe COO Claire Johnson; Y Combinator; Moonfire; Frontline Ventures; Exor and more.

You’re excited by:

  • Establishing a product marketing approach designed to elevate our relationships with customers and consistently contextualise the value that we can provide to the users and businesses we partner with.

  • Conducting in-depth market, customer, and competitor research to uncover insights and identify market opportunities that inform both positioning and product development.

  • Taking ownership of product and feature launches, managing the process end-to-end from working with Product & Engineering to understand the value proposition, to making announcements and monitoring market adoption.

  • Crafting and executing messaging and positioning that resonate with the target audience while clearly conveying the platform's benefits.

  • Being hands-on and understanding every aspect of our products, using this knowledge to drive improvements in how we go to market and distribute.

  • Working across multiple channels to create a consistent storyline across content, ads, and sales materials.

Things that will get us excited about you:

  • A proven track record in Product Marketing within a B2B SaaS environment, especially in the Mid-Market segment.

  • You are execution and result-oriented, with a growth mindset focused on initiatives that drive high impact.

  • Demonstrated experience in managing successful product launches, with a strong understanding of market dynamics and customer needs.

  • A strong commercial mindset, capable of navigating competitive landscapes and driving long-term customer value.

  • Experience working cross-functionally with Sales, Product, Customer Success, and Engineering teams to drive strategy and business decisions.

  • Experience in managing internationalisation projects is beneficial, but not required

  • Proven ability to translate customer insights and sales needs into Go-To-Market (GTM) fundamentals: customer segmentation, messaging, sales collateral, and more.

  • Incredible verbal and written communication skills, with the ability to synthesize complex concepts into comprehensive and compelling narratives.

  • Adaptability in a fast-paced environment with competing and changing priorities, ideally with experience in early-stage company growth (Series A to C stages).

This is an in-person role based at our Central London office (Chancery Lane). Our team comes together in the office on Tuesdays, Wednesdays, and Thursdays to fuel collaboration and connection.

Package & Benefits

Early stage startups can be messy – we know that. We're putting effort in providing you with the best employee experience and a quality driven environment in exchange for trusting us.

💰 Salary. Competitive compensation.

📈 Equity. Meaningful equity so that you own part of the company.

🏝️ Time off. 25 days of paid time off per year plus public holidays.

🆘 Health. Bupa Private health and dental insurance.

💻 Technology. A brand new MacBook.

🎒 Learning and development. Budget for books and other resources you need.

Why Join Humaans Today?

🚀 Transform an Entire Industry. HR tech is ripe for disruption, and we're leading the charge. Traditional HR products are clunky, slow, and fail to deliver a seamless experience. Businesses are tired of outdated, fragmented solutions that don’t scale. Humaans is here to disrupt that status quo with powerful, scalable solutions that work for every part of the organization.

🌍 Tackle a Game-Changing Challenge. HR Tech used to be overlooked – not anymore. The way people work is evolving faster than ever, and the needs of global companies are changing in real-time. Humaans is at the forefront of this change, reshaping how businesses operate and empowering teams everywhere.

🔥 Work in a Quality-First Culture. At Humaans, we’re obsessed with delivering top-notch user experiences. Every decision we make is guided by our dedication to design, performance, and customer experience.

Accelerate Your Career. Joining us at this stage means you’ll be growing alongside the company. We’re learning together, shaping the future of HR tech, and offering you an unmatched opportunity for personal and professional growth.

💎 Backed by the Best. We’re proud to have the support of legendary investors and tech leaders, including Y Combinator and Lachy Groom, the founders of Slack, Shopify, and Figma, Asana’s former CRO, the former CEO of LinkedIn and more. With this powerhouse backing, we’re set to building something truly special.

Our Commitment to Diversity

At Humaans we’re looking for genuinely good people that are transparent and emphatic. We’re committed to providing equal opportunities, a diverse and inclusive work environment, and ensuring a fair interview process for everyone. You’re welcome to apply no matter your gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.