GTM & Product Marketing Lead
Marketing & Communications, Product
San Francisco, CA, USA
About Flagright
Flagright is an AI operating system for financial crime compliance used globally by Fortune 500 companies, large banks, fintechs, and fast growing startups. Flagright enables real-time risk detection, automated investigations, and intelligent decisioning, helping compliance teams operate at their full potential in the fight against financial crime.
We operate as a lean, high-performance team with high individual ownership and direct access to leadership.
The role
This is the glue function between marketing and sales. You own how Flagright positions, competes, and wins — globally — and you run GTM for North America hands-on. You report directly to the CEO and work alongside regional GTM Associates in APAC and EMEA.
Global ownership:
Core product positioning and value propositions — the single narrative every region builds on
Messaging architecture: the frameworks and templates regions use to build vertical- and persona-specific messaging
Segmentation and ICP methodology: how we define segments, tier accounts, and structure buyer personas
Competitive intelligence: track competitors, maintain positioning frameworks and battlecards, design competitive minefields that expose competitor weaknesses — fed by regional inputs
Sales enablement: core playbooks and enablement materials used by the entire revenue org
North America (you run it yourself):
Target segments, priority verticals, and buyer personas for the region, including adjacent opportunities
Regional messaging per vertical, per channel
Strategic support on enterprise opportunities: deal strategy, positioning, RFP responses
Manage account lists for BD team targeting; campaign prioritization
Lifecycle and reactivation campaign design, with marketing and sales
Event planning with Field Marketing and Sales
People who thrive at Flagright
Have been knocked down before and gotten back up
Are resourceful — figure it out with whatever tools exist
Have strong opinions, defend them, and drop them when proven wrong
Would rather own targets than a task list
Run toward ambiguity, not away from it
Want to work with no-BS people
People who struggle here
Want 9-to-6 and a predictable week
Confuse ambitious goals with unreasonable ones
Need priorities to hold still for a quarter
Take blunt feedback or lost deals personally
Say — or think — "that's not my job"
Who we are looking for
Based in the Bay Area with the right to work in the USA (no visa sponsorship available); fully in-person at our Santa Clara office
Bachelor's degree required
4–7 years in product marketing, GTM strategy, or enterprise sales — ideally in fintech, compliance technology, fraud prevention, or data infrastructure
Proven ability to translate technical products into clear commercial narratives
Has built segmentation frameworks, sales playbooks, and competitive positioning that a sales team actually used
Strong written and verbal communication
Willing and able to travel up to 20% of the time
What we offer
Equity from day 1 at a Y Combinator startup
Global ownership of positioning and GTM strategy, reporting directly to the CEO
A product with clear, real-world differentiation in a market that is growing fast
Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex-AWS, and Palantir
Low-bureaucracy environment, minimal meetings, asynchronous communication culture
Relocation support; housing subsidy if you choose to live within 1 mile of the office