GTM Engineer (AI-focused)
Butter
GTM Engineer (AI-focused)
We usually respond within two weeks
🥞 About All Gravy
The next generation of employees are used to apps like Instagram, TikTok and ChatGPT in their personal life – but when they go to work at a restaurant chain or retail store, they’re met with software created before they were born.
We are transforming the industry through AI, and are modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier – from coordinating work to developing their careers.
We've grown incredibly over the last year and are looking to accelerate further. We already work with some of the most exciting brands in the Nordics and the UK (Pizza Pilgrims, Honest Burgers, Ottolenghi, Dishoom, Q8, 7-Eleven) and are looking to scale even faster.
We're backed by some of Europe’s leading investors (Moonfire, Scale Capital, Nordic Makers) and Angels (Bradley Horowitz (GP, Wisdom Ventures), Terese Hougaard (Partner, Atomico), Phil Chambers (Founder, Peakon).
🧠 The Role: GTM Engineer
We’re looking for a GTM Engineer to help us scale revenue through automation, AI, and experimentation. You’ll design systems that deliver SQLs—not dashboards. Think Zapier over spreadsheets, GPT over guesswork, and workflows over headcount.
This is a hands-on role for someone who loves building, testing, and automating real impact.
🎯 What You’ll Do
Build and launch AI-driven outbound campaigns (e.g. GPT-powered messaging, Clay, etc.)
Set up automations using Zapier, HubSpot, and other no/low-code tools
Experiment rapidly to unlock new SQL channels and scalable playbooks
Integrate data from multiple tools to surface high-intent buyer signals
Collaborate with Sales to eliminate friction and increase pipeline velocity
🙌 You’re a Great Fit If You…
Have 1–3 years experience in Growth, RevOps, or GTM tooling roles
Know HubSpot and Zapier like second nature (or eager to ramp fast)
Have launched AI tools into GTM (or have a strong desire to) - or at least played a lot around with them!
Thrive on rapid experimentation and getting tangible results
Prefer building scalable systems over manual fixes or CRM admin
- Department
- Commercial
- Locations
- All Gravy Copenhagen, All Gravy London
- Remote status
- Hybrid
Benefits
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Central office in Copenhagen
Our Copenhagen office is right next to Rådhuspladsen 📍
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Snacks & Beers
We have an unlimited supply of coffee, water, beer (mainly on Fridays 😉) and indulge in the world of snacks which we have plenty of 🍇 🍺 🍪
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Top equipment
You’ll receive all new equipment to do your best work 👨💻👩💻
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Flexible working times
Time is precious. Make it count. Morning person or night owl, this job is for you 🐓 ☀️ 🦉 🌙
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Remote work allowed
You know how you perform best. Work from your couch, your favourite café, or abroad when you feel like it 🌍 🛋
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Team events
We love to hang out with our colleagues. So be prepared for social gatherings, fun, and games 🕺🏻 ✨
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Learning culture
We want to grow as people as much as we want to grow our company. We practice giving and receiving feedback, and give you a lot of responsibility so you can experience a steep learning curve 👩🎓👨🎓
What is All Gravy?
We are modernising the tools for frontline employees and transforming the experience into one that is engaging and motivating; making their lives easier - from getting paid to developing their careers. We’re innovating on the whole employee journey: from being recruited, onboarded, growing skills and connecting with co-workers – all in one app.
Employers get a swiss-army-software to attract, motivate & retain their employees - rather than having to invest in 5 different pieces of software that are not fit for purpose.
About All Gravy
All Gravy is an HR-tech scaleup on a mission to make work fun again - for hourly employees in hospitality and retail.
The All Gravy app connects everything between employees and employers — from preboarding and onboarding to scheduling, communication, learning, surveys, and even pay access. It feels like the tools people already use in daily life: Duolingo, Messenger, WhatsApp.
Employers get a single platform that motivates and retains staff, instead of juggling five outdated systems. And with built-in AI, staff can get instant answers on things like recipes, shifts, or time off — without pinging HR.
We’re building All Gravy together with leading brands like Dishoom, Wahaca, Ottolenghi, Pizza Pilgrims, and Honest Burgers.